Tag Archive for 'sloggi'

New Sloggi lingerie is tres Jolie

Published on October 15, 2009 in Bra features. 0 Comments Tags: , , , .

From contemporary to classic, from ethnic to glamorous, the latest sloggi collection offers four new ranges that combine simple yet imaginative designs, beautiful materials and perfect fit.

Autumn sees the launch of Jolie, an 8 piece soft microfibre series comprising bras, briefs and top. In rich Burgundy with light blue and Burgundy decorative stripe edging, or in an allover paisley inspired print in the same colours, these charming, bow detailed pieces can be endlessly mixed to match.

sloggi Jolie bra and brief set

For seductive winter glamour Gala shines with its push up plunge bra, exotic string and elegant hipster. In dramatic black or soft vanilla, each item features semi-transparent inserts of soft microfibre glitter-tulle.

Sometimes a girl needs a little help in shaping up, and now Slim comes to the rescue to trim the silhouette. All three briefs – waist high, maxi shorts and long shorts – flatten the tummy, while the maxi also shapes the bottom and the long shorts shape bottom and thighs. The secret lies in the exceptionally clean lines and special supportive microfibre with laminated double-layer zones where extra control is needed. Black, white and caramello are the colours.

Finally, sloggi takes it Easy for everyday wear with hipster, tai, shorts and seamfree, padded bra in black or white soft viscose. Embossed sloggi logo waistbands lend a sporty touch to an otherwise minimal series.

If you want to face the music visit the sloggi UK website – the music on the Jolie page is really funky!

Sloggi bras and lingerie is widely available with retailers including Littlewoods, Figleaves. You can also compare Triumph bras from leading retailers in BraShop.

Best bottoms video

Published on November 13, 2008 in Cheeky fun. 0 Comments Tags: , .

For those of you who missed it, here’s the best bottoms on video! Something for the boys and girls here…

World’s best bottoms uncovered by sloggi

Published on November 13, 2008 in Cheeky fun and Newswatch. 0 Comments Tags: , .

Sloggi has announced the results of its “Show me your sloggi” global modelling contest with full-on 80′s glamour in a disused swimming pool in Paris this week. The contest could be better named “best bottom” because the concept was simple – find the best male and female bottoms in the world!

Melanie Nunes Fronckowiak, 20, Brazil has the “Most Beautiful Female Bottom in the World” and Saiba Bombote, 27, France, has the “Most beautiful Male Bottom in the World”.

World’s best bottoms

A VIP jury chose two winners among 45 finalists from 26 countries. sloggi awarded Melanie Nunes Fronckowiak, 20, Brazil, and Saiba Bombote, 27, France, the title “Most Beautiful Bottom in the World”, a modelling contract for the next international sloggi campaign,
EUR 15,000 prize money, plus some exclusive insurance for their precious derrieres.

Before the final choice was announced the contestants had to convince the jury of their modelling qualities with an extraordinary choreography in the “Club Quartier Latin”.

Members of the Sloggi somewhat quirky jury included:

  • Adriana Karembeu, supermodel and actress.
  • Paolo Nespoli, ESA Astronaut.
  • Stan Murmur, Conceptual Artist.
  • Lomig Guillo, Editor-in-Chief FHM France.
  • Michelle Rice, Global Segment Leader Intimate Apparel and Swimwear. (INVISTA)
  • “Mr sloggi” Thomas Herreiner, Global Head of Brand Management (sloggi)
  • Kristina Dimitrova und Andrei Andrei, Winners of “Show Me Your sloggi” 2007

The finale was preceded by an international competition on the Internet at www.sloggi.com whereby candidates could submit their photos. More than 11,200 photos were presented, and more than 31.8 million voted in the search of the world’s most beautiful bottom.
From Portugal to The Baltic States, from UK to Sicily, from Australia to Brazil, and Japan to South Africa – candidates from all around the world participated in this unique internet beauty contest Sloggi – a brand by Triumph International.

Bum Notes at V-Festival with Sloggi

Published on September 5, 2007 in Cheeky fun and Newswatch. 0 Comments Tags: .

Sloggi was delighted that music-lovers at the V-Festival in Chelmsford were rear-ly up for the UK launch of their search for the world’s best bottoms to front a new campaign.

Funky

Within hours of the festival opening, hundreds of wannabe models had strutted their stuff in the specially set-up photo studios ready to join the 72,000 bottoms that are already being voted for on www.sloggi.com

During Sloggi’s funky fashion shows that featured skateboarders and dancers, hundreds of Sloggi’s were thrown to the crowds … who couldn’t wait to model the latest designs.

A Sloggi spokesman said, “Our cheeky and very memorable ads with their line up of long legged beauties shot from behind have made sloggi synonymous with bums.

“We saw some top rears at V. It would be great if we found the world’s best bots here.”

Fascinating :

Sloggi, launched in 1978, has sold well over one billion pairs and annually uses fabric the size of 1,344 football pitches.

Bottoms up!

The “show me your sloggi” hunt-for-a-rump is scouring 30 countries.

Britain is currently in 5th place with 4,411 entries while Poland is way out in front with a staggering 26,518 entries.

Then comes Italy with 14,373, France with 4,998 and Germany with 4,662.

The UK final of the competition is set for London in October and the international final will be held in Munich, Germany in November.

The lucky pair that eventually win will see their behinds insured, star in a global ad campaign and pocket a 10,000 Euro prize each (£6,756).

Swashbuckling sloggi size up treasure chests

Published on June 12, 2007 in Bra features and Cheeky fun. 0 Comments Tags: , , .

This summer expect shipshape undies from sloggi – yes, nautical and nice for summer’s favourite fancy dress party theme.

Pieces of eight

Sloggi has plundered the pirate look for some limited edition undies (I wonder where from?), so coveted they won’t even reach the shops….. but the press office has bagged some to give away to our readers.

In smooth and stretchy black material, with jagged edges and a silver skull and crossbones print, there is a sexy plunge bra plus light-as-a-feather hipsters for the girls and some stretch cotton boxers and vests for male swashbucklers. The hipsters even come with a pair of big hoop ear-rings – perfect for cutting a dash when you walk the plank.

If you win one of these sets, you’ll be able to see for yourself why sloggi is so famous for fit, comfort and style and is the best selling branded brief in Europe – and quite possibly the world. Bras are sized 34B; hipsters are size 10; boxers are waist 34; vests are chest 38.

Contact donna.grand@triumph.com with a copy to sue.loder@triumph.com

Visit www.sloggi.co.uk to check out the sloggi Light collection on which “Pirates” is based.