First Triumph shops for Basingstoke and Exeter

One of the world's largest bra and lingerie manufacturers, Triumph International Ltd has announced that the UK’s first Triumph concept store will be in Basingstoke, Hampshire, closely followed by a second in Exeter, Devon.

Situated in Festival Place, Hampshire’s regional shopping destination, the 115sq m Basingstoke store is due to open in September 2007. In the same month, the store in Exeter will open. This store is situated in the High Street pedestrian zone and has a trading area of 118sq m.

Branded with the new Triumph logo, the stores will sell all Triumph major brands enabling consumers and other retailers the chance to appreciate fully Triumph’s complete collections and visual merchandising.

Triumph International brands include Triumph and sloggi in Europe, and the company also includes the brands Valisère and HOM.

Visit the new stores for treats such as the new bright passion collection - Stretch tulle delicately embroidered with flowers and featuring discreet Lurex (with an "L" girls...) thread highlights gives this underwired bra a luxurious look whether you buy black or ruby (pictured).

The sides and back are in plain stretch tulle with a narrow organza frill around the lower edge and an organza bow with transparent heart decorates the centre front. The new lingerie collection includes larger sizes too!

Size guide : 32-42 B-F cups

Basingstoke's Festival Place has 165 shops, 28 restaurants, bars and cafes and a wide range of leisure facilities and 3,000 parking spaces. See you in a few weeks!

If you can't wait, get clicking for Triumph" target="_blank">Triumph Bright Passion (not in stock yet) and other Triumph" target="_blank">Triumph collections on Figleaves.com or Triumph at John Lewis">John lewis.