Monthly Archive for July, 2011

Department store debenhamsurl has launched a new T-shirt bra that weighs just 48g, which it says makes it a great everyday bra. It’s a weight off my mind – but joking apart it sounds like a really good idea during the steamy days we have been experiencing recently. Sure enough a regular T-shirt bra might only weigh 10g less, but a gel push-up bra could weigh in at more than 200g.

Debenhams Head of Lingerie Buying and Design, Sharon Webb commented:

Many women find that the search for a bra that fits, flatters, is comfortable and functional
is as hard as finding the right man!

Our research showed that many traditional t-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit.

To put it to the test, Debs put the bra to the test and over 90% of women in the trials agreed that the bra felt like a second skin.

We’ve all heard about large bumpy bits and poorly fitted bras can cause back pain, but back specialist Dr David W. Evans says bra weight may also make a difference:

A properly fitted, well designed bra, made of light materials that do not restrict movement, is likely to help women stay active, which is the best way to recover from
back pain.

Light as air bra

The light as air t-shirt bra has no bulk, and moulds to the body, feeling noticeably lighter than any other bra.
The t-shirt bra is designed to be seam-free under clothes, it has bonded straps and bagged out wings for a luxury finish and added comfort.

Always looking for ways to make women feel more comfortable and confident, the team at debenhamsurl developed the bra to give a barely-there feel, whilst the light weight foam cup gives a smooth and round shape.