Large cup lingere specialist Curvy Kate begins its annual Star in a Bra competition begins today! Once again, Curvy Kate is scouring the UK for a naturally curvy, real woman, to become the face and body of the increasingly popular fuller-bust bra brand. The winner will model with the brand for two seasons and win a year’s supply of gorgeous lingerie.
Although the UK average boob size is now above a D cup and the average dress size a 14, many fashion brands still choose “stick-thin” girls to support their brand. Going against the grain, Curvy Kate is championing the UK’s shapely figures by searching for a D-plus girl who is curvy, charismatic and confident with a fuller body and natural bust.
It’s not just about ideals either. Curvy Kate has found that their customers demand more realistic models to show how various lingerie ranges look on a fuller, more natural figure. It was in responding to this request that the relatively new lingerie brand began its search for a Star in a Bra – giving their customers a true representation of how a bra fits and looks on a bigger bust. As you can see for yourself, Curvy Kate is passionate about proving just how gorgeous real curves can look in a well fitted bra.
Laura Ann (left), winner of the 2010 search, came from a family of larger busted girls with her sister undergoing a breast reduction in 2007. It’s this that pushed her at 11pm on the closing night of the competition to send her photos in.
I want to make women of all shapes and sizes aware that they should love what they have been blessed with. At the end of the day you need to see how lingerie would look on a similar body type, not something unachievable.
Laura Butler, Star in a Bra winner 2008 added:
The Star in a Bra competition was a great opportunity for me to step into the spotlight and show how a naturally curvy girl can look in lingerie. It really kick started my modelling career and I still model with Curvy Kate and I love being involved with the brand!
Bra Selector has supported Star in a Bra for the past three years and having caught up with the girls involved we know that it’s great fun and can give you a hige confidence boost – so give it a go! Visit the Curvy Kate Facebook page to take part.
Curvy Kate specialises in lingerie for the fuller bust from D to K cups with back sizes from 28-40â€. Bras retail from £27 to £30.
With over 3000 entrants in the UK in previous years, the Star in a Bra looks set to see an even bigger response with the brand now being sold in over 300 stores nationwide, including Bravissimo, Simply Yours and Fenwicks.
The Winner will be announced 5th May 2011 after the public vote – we’ll keep you posted!
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