Vintage lingerie giggles and inspiration

Even the word Lingerie alone conjures up images of love, romance, frills and lusty behaviour. I suppose that makes it both provocative and evocative at the same time, but I’m not here to write an essay. Our web-dominating friend Wiki says:

Lingerie is a term for fashionable and notionally alluring undergarments. It derives from the French word linge, “washables” — as in faire le linge, “do the laundry” — and ultimately from lin for washable linen, the fabric from which European undergarments were made before the general introduction of cotton from Egypt and then from India.

I’m afraid this first paragraph takes the sexiness and mystique away. The thought of washing tends to do that to both men and us from the fairer sex. Ah, but read on:

The concept of lingerie being visually appealing was a development of the later nineteenth century. Lady Duff Gordon of Lucile, was one of the first pioneers on lingerie freeing women from restrictive corsets. Up through the first half of the 20th century women selected underwear for three major purposes: to alter their shape (first with corsets and later with girdles or bras), for reasons of hygiene, or for modesty. Women’s underwear before the invention of the crinoline was often very large and bulky. As the 20th century progressed underwear became smaller and more form fitting. In the 1960s ‘controversial’ lingerie manufacturers such as Frederick’s of Hollywood begin to glamorize lingerie and the idea of lingerie having a sexual appeal slowly developed.

Vanity Fair lingerie advert

Now that’s more like the lingerie we know today, which began with companies such as Warner’s in the big bad US of A and La Perla in Italy. To see some fantastic early lingerie adverts and read a little more take a moment to soak up Eve’s Apples. We like this blog so much, we created a whole new page on Bra Selector on good lingerie blogs.

There’s more teasing and titilation, lingerie history, Italian lingerie history and even some facts around the web.

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