Surviving in temperatures of -50C will test the ingenuity of most people. During a recent cold snap, residents of Yakutia in Russia’s North-East were forced to become underwear designers, not for themselves, but for their cows…
In Russia’s so-called ‘Pole of Cold’ – the settlement of Oymyakon in Yakutia – cattle breeding is on the rise and the temperatures are so extreme that locals have started making fur-lined bras to stop their cows’ udders from freezing.


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