Forty years ago, a small group of feminists launched the emerging women’s liberation movement by protesting outside the 1968 Miss America pageant and earned themselves the name ‘bra-burners.’ Infact, no bras were ever burned in the protest. Women threw the bras, alongwith mops, girdles, pots and pans, and Playboy magazines — items theycalled “instruments of female torture” – into a big garbage can.
Times have certainly changed. Women no longer view bras and shapewear as instruments of torture, but rather as an essential support for their health, as well as the start of looking stylish. Modern women love theirlingerie and HerRoom, a leading online retailer of women’s lingerie, offersbras, panties and shapewear for all shapesand sizes.
Most women know that bras are necessary for proper support as the breasts have very limited natural support. Women can experience breast pain for three main reasons: tenderness during the menstrual cycle, permanent breastpain, and exercise-related pain due to stretching of the breast tissue. Breast pain and tissue damage have attracted medical researchers, such as Dr. Joanna Scurr, a biomechanics professor at Portsmouth University in the UK.
“If women wore the correct form of support they would experience far less breast pain,” says Dr. Scurr. “If we can get that right, the use of painmedication is reduced and women can be active and lead healthy lives.”
She said the big question is why we know so little about the movement of breasts.
“Sports science has always been dominated by men and for them, studyingbreasts is seen as slightly laughable. For women, though, it’s completelycredible – they can see the benefits.”
Listen to a podcast interview with Dr. Scurr on the sport bra page of the US based retailer Her Room’s website. Get all the facts about bras and breastsupport and you’ll see why modern women are the furthest thing from bra-burners.
UK women read more about protecting breast tissue in our Shock Absolrber sports bra blog, by visiting our partner’s UK sports bra shops directory or you can get your act together and visit our brashop and search sports bras.
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