They say that for products to compete in ths day and age, they need something new- an innovaton to give the the edge. Bras are no exception (at last the idea that they have to innovate is not). Triumph in Japan are continuously coming up with ideas, such as the heated bra covered in Bra Selector

A blog has been keeping up with the bratech from Triumph, from football cups (OK sounds like a headline from The Sun) to the latest bra that doubles up as a shopping bag!
Apparently, when the bra is being worn, the “shopping bag†portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons
Thanks Pink Tentacle



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